Patience. A lot of people don’t have it. Especially not dropshippers. The fact of the matter is, a lot of them get into ecommerce for the wrong reasons.
They want to make money fast. They don’t want to put in a ton of work or effort.
Many are not willing to try again after failing once or twice and losing a bit of money. No, it’s not the worse thing in the world. These people don’t understand that it isn’t a get rich quick model… it’s a real business.
No, I’m not trying to make you feel bad about trying to get rich quick or being lazy. Many people are like that. What I am saying is that this mindset will not help your dropshipping career.
In fact, it’s just going to make it more difficult. When people are impatient and want to make money fast, they tend to micro manage.
They look at an ad set that may be underperforming the last 24 hours and decide to cut it or make changes. Not so fast.
I like to give an ad at least 48 – 72 hours to gather the appropriate data needed for me to make a decision about moving forward.
When you do your audience research, make a good creative and write solid ad copy, you need to give the ad its due. Let it run 2-3 days before you start making changes. The best thing you can do is wait and let the data roll in.
However, if you aren’t confident in your product, your ad, or your targeting, you won’t have the patience to let your ads run. You will subconsciously self-sabotage your efforts.
Just like walking into a boxing ring against Floyd Mayweather, you know you’ll never win. I don’t blame you for micro managing your ads and being impatient.
I blame you for not putting in the effort before hand to be confident in your ability to find a great product, create a winning ad, build a winning store, and profit handsomely from your success.
If you have those above… your mindset towards your ads would be much better.