Keeping a Level Head with Facebook Ads

You may have failed before with Facebook Ads. Or maybe you haven’t and you’re just looking to get started. Chances are that if you’ve ever run Facebook Ads, you’ve run into some issues. Some bigger than others, but every issue with Facebook ads can make you rethink the lifestyle. 

Facebook can be inconsistent at times. It can be a pain in the butt. And you will surely have days where you wonder if you’re just not smart enough to figure it out. On those days, don’t be too hard on yourself. 

Just sit through and tough it out because tomorrow, chances are it’ll all be better and your conversions will be back to where they were in no time.

Never take it personally. Don’t let it affect your life or anything outside of the ads manager. Once you start getting caught up in the results, good or bad, you messed up.

You’ve probably heard people say the same thing about stock trading. They say that the calmest person will always have a better chance of success than the person who lets his emotions ride on every bump or dip in the stock market. It works the exact same way with Facebook ads.

This quote by Sun Tzu explains my position perfectly:

“It is the unemotional, reserved, calm, detached warrior who wins, not the hothead seeking vengeance and not the ambitious seeker of fortune.”

Just like in the movies, that’s why the villain never wins (not even Thanos, in the end), because they are too focused on emotions, while the hero thinks with logic and keeps a steady mind. Maybe Marvel movies can teach you something about Facebook ads…

I see a lot of people get into Ecommerce for the wrong reasons. People looking to make a fortune, people looking to post Shopify screenshots on Instagram, flex their huge mansions and supercars – you know the type.

And while I don’t believe you are like that (because you follow me, a guy who doesn’t talk about any of that stuff). I know that it’s easy to get caught up in that kind of thinking. It happens to the best of us.

Just remember, the second you get emotional, the second you start letting the performance of your ads affect your emotions, you set yourself up to lose. Every single time.


Stay calm. 

Analyze the data.

And don’t get overly attached to the results.

Everything will work out and be okay in the long run, just maintain a steady mind and keep working hard. There is no better solution than that.

Once you start running ads, realize that you are playing the long game. There’s no deadline, no dollar amount that you’re going to spend before you quit. None of that.

It’s whatever it takes to succeed. That should be your mindset. Ecommerce is not a get rich quick scheme, it’s a business. Make sure you treat it that way. 

If it’s treated as just a method to make some quick cash, you will lose. Everytime. Play the long game. (Another Marvel reference coming in) There could be 14,000,605 outcomes and the only one you win in is the one where you keep a steady mind and play the long run.

I know I don’t usually talk that much about mindset but I thought this was important to cover because I don’t want you to have the wrong expectations about getting involved with Facebook Ads.