One of the biggest nightmares you can face advertising online is getting your Facebook ads account disabled. Whether you are running ads for your own store, or a client’s account gets flagged – this issue can stall revenue for days, weeks, or longer.
There are a few ways to reactivate your account, but it’s easier to prevent it from happening in the first place. In this article, I’m going to cover everything you need to know to prevent your Facebook ads account from being disabled.
Why is my facebook ads account disabled?
Part of what makes getting your facebook ads account disabled so frustrating is that they don’t give you much indication of the reason. It’s up to you to look through your account and determine where you may not be abiding by their policies.
Here are some of the reasons why you may find your Facebook ads account disabled:
Unsettled or pending settlement
If you have an outstanding balance on your account and Facebook runs into an issue trying to process the payment, they’ll shut your account down. Usually, the account will be reactivated once you take care of the balance, but this is just an unnecessary issue. You can avoid it by keeping your payment method up to date.
Pro Tip: Avoid using a credit card previously associated with a disabled account.
Don’t use “you” or “your” in your ad copy or headline when discussing personal attributes
Facebook’s policies state that you cannot include direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.
This one can be tough because it goes against one of the most important aspects of copywriting – write for one person. But, it is a no-no, so refrain from singling people out in your copy or headline.
In the eyes of Facebook, this can make people feel “targeted”, so they will disapprove your ads, but I’ve even heard of people getting their accounts shut down for using them. An easy way to get around this is saying something such as “See how others have…”
Don’t zoom in on specific body parts in creatives
While the main selling point of so many products is how they can change your body, you need to be careful about zooming in on certain body parts in creatives. For example, if you are selling a weight loss product, it might not be a good idea to show a close up of someone shredded 6 pack.
This is an area skin products can get into a lot of trouble with as well. This doesn’t mean you can’t show any body part, period – the creative just has to be from afar. Reference the image above, taken from Facebook’s Advertising Policy page.
Don’t use engagement bait
You used to see this much more, but using engagement bait can get your ad account disabled these days. Calling out your audience to “share this post” or “tag your friend below” is something you should refrain from if possible.
Don’t use any profanity
This should go without saying, but you cannot use profanity in your ads. This means in your copy and headline, along with in creatives. More than likely, they won’t even get approved in the first place. Remember that everyone uses Facebook, and your ads can have an insane reach – Facebook wants their platform to be a safe place for everyone.
Remain compliant with Facebook’s non-discrimination policy
Discrimination is obviously not allowed on Facebook’s advertising platform. But, this can be sort of confusing. Discriminatory practices may even include targeting specific demographics with offers in connection to housing, employment, and credit.
This one is super simple because it will actually pop up an error on your screen for you. To fix it, all you have to do is press “accept”. And from there, its up to you to remain compliant!
Don’t use before and afters
Again, this is one I see often in the health and wellness niche. It’s mostly referring to body parts. Often times, the worst offenders here have something to do with health – whether it be weight loss, hair regrowth, skin, etc.
Facebook hates these, and won’t hesitate to shut you down if they sniff before and after photos in your creative.
These are just the most common things I see, and the more vague ones. There are TONS more, including:
- Marketing illegal products or services
- Unsafe supplements
- Adult products, services, or content
- Non-functional landing page
- Third-party infringement (unauthorized streaming devices)
- Multilevel marketing
- Payday loans, Paycheck advances, bail bonds
- Spyware or Malware
- Much more
For the full list of prohibited advertising intricacies, you can view Facebook’s Advertising Policies.
How long does it take facebook to enable your disabled account?
You can use the chat appeal process to work with Facebook to get your ads account reactivated, or just fix whatever Facebook is telling you needs to be fixed. But, working with Facebook’s support team is never ideal. So, just brush up on your knowledge of what to do and what not to do.