Time is money, so figuring out how to learn Facebook ads as fast as possible is really important. But, in 2020, there is an overwhelming amount of information out there. Where do you even start?
One of the most common questions I get asked is “What’s the best way to learn Facebook ads if I’ve never ran them before?”
Before you go and waste your money on a poor, regurgitated facebook ads course for beginners, let me share my advice with you. There are awesome free resources you can get started with, such as Facebook Ads
Facebook Blueprint – The Ultimate Beginners Guide To FB Ads
If you are completely new to Facebook ads, the Facebook Blueprint is by far the best place to start. It’s a completely free resource created by Facebook itself, with a collection of modules.
The purpose of the Facebook Blueprint isn’t to make you an expert. It’s purpose is to familiarize you with the platform, and give you everything you need to get started.
You can use the blueprint to get an understanding of the ads dashboard. You’ll learn where things are, what you can do, and what everything is called.
Do I Need Facebook Blueprint Certifications?
The Facebook Blueprint even includes certifications at the end of each module. These are a cool participation trophy, but they aren’t really necessary.
But, I do recommend answering the questions at the end of each lesson though. They are a great way to retain the information you learned in the module. And, you can test your understanding of the material.
The Facebook Blueprint used to have practice exams so you could really hammer down on the basics. But, it seems like they may have gotten rid of them, because I can’t seem to find them.
Getting The Most Out Of The Facebook Blueprint
You don’t necessarily need to meticulously work through each module in the Blueprint – there are a ton of them.
Instead, focus on the modules dedicated to understanding ads manager/business manager, how to create Facebook ads, the structure of the platform itself, etc. As you can see below, there are an overwhelming amount of modules, some of which aren’t really relevant.
Once you go through the Facebook Blueprint, you should have a basic understanding of how the platform works, and how you can navigate it. Now, you need to brush up on your terms!
Learning The Important Facebook Ads Terms
The Facebook Ads vocabulary can be a lot to learn on it’s own. Terms like CBO, ROAS, Frequency, and Lookalike Audiences might not mean much to you now, but you need to learn them.
I put together an awesome Facebook Ads Glossary. This will help you learn the most common terms that get tossed around on this platform.
If you aren’t familiar with these terms and what they each refer to, you’ll get overwhelmed when you try and navigate a campaign or analyze your metrics.
Now, it’s time to move onto the fun part, which also happens to be the most difficult for Facebook ads beginners – getting experience on the platform.
Getting Experience Running Facebook Ads
It doesn’t matter how you do it, you need to find a way to run your own Facebook ads. This can be for your own ads, a client’s, a friend’s, etc.
If you don’t have a client or anyone willing to let you manage their ads account, just create an e-commerce store quickly.
If you don’t have the money to spend on ads, you probably aren’t ready for Facebook ads anyways.
The experience you’ll gain by running your own ads is invaluable, regardless of how they convert at first. You can start to learn what it’s like to work in an ads manager on a daily basis, which will teach you a lot.
Once you’re running ads and start to acquire data, you can start figuring out your own strategy, as well as tips/tricks to improve the performance of your ads.
There are tons of places you can find more detailed information on advanced topics. But, you need to make sure it’s from a reputable source. The last thing you want is to spend money based on poor advice. Or worse, do something unethical/against Facebook’s terms of service.
Additional Free Resources To Learn Facebook Ads
In 2020, there are an abundance of awesome places you can learn how to run Facebook ads for free. Some of my favorites of all time are actually on Twitter.
Some good follows for daily Facebook ads tips and educational content are:
These are some of my favorite accounts I recommend when people ask how to learn Facebook ads. But, there are also really useful Facebook groups.
In fact, @andrewfoxwell and @herrmanndigital both have incredible Facebook groups. Unlike some, they are still pretty small and have great engagement within the groups.
I would advise you to stay away from really large Facebook groups, such as the Ads Buyer’s group. These tend to have tons of spam and garbage on them.
You can also check out the rest of my blog for additional guides on how to learn Facebook ads. My guide on How To Set Up An Effective Facebook Ads Campaign is a great one for before you setup your first campaign.