Are you currently running Facebook ads?
Do you have Advanced Matching turned on?
Do you even know what it is?
If you don’t, don’t worry I’ll explain what it is and why you should have it on.
Here’s Facebook’s explanation:
“Advanced matching lets you send us (Facebook) hashed customer identifiers along with your pixel events in order to help you attribute more conversions and reach more people.”
Here’s the full article that Facebook did about Advanced Matching if you want to check it out.
Now you know what it is, let’s dive into if it’s good or bad for your performance.
Since FB will be able to better match your conversions to customers, it’ll help with the following:
1) Increasing the number of people in your custom audiences
2) Decreasing your cost per conversion since you’ll be getting more conversions/data overtime
Since Facebook will have more information on each conversion this will make your lookalikes that much better. Facebook will be able to do a better job at finding people on Facebook that are similar to the people in your lookalike source audience which should result in higher performance.
Setting Up Advanced Matching
1. On your Business Manager menu go to Pixels
2. Click ‘Open in Events Manager’ after selecting your Pixel
3. Click ‘Settings’ under your Pixel Name
4. Scroll down till you see it
5. Turn it on
Hope you guys enjoyed this guide and learned something new.
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This thread is a great place to start and find more helpful tips around Facebook ads.
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