Are you currently running Facebook ads? Do you have Advanced Matching turned on? Do you even know what it is? If you don’t, don’t worry I’ll explain what it is

Don’t try to launch a free plus shipping store especially if you’re new to ecommerce and Facebook advertising. “But I’ll get a bunch of good data to build LLAs” Wrong.

Using the targeting expansion option on Facebook Ads seems like it could be a great way to reach more people with your ads.  It sounds good in theory. All you

One of the things you’ll need to do to maintain positive social proof with your Facebook ads is moderate comments. But, managing your ad’s comment section goes beyond just showcasing

Time is money, so figuring out how to learn Facebook ads as fast as possible is really important. But, in 2020, there is an overwhelming amount of information out there.

Adding social proof to your Facebook ads can sometimes drastically improve the results you see on the platform. If you can’t physically touch or examine the product, how do you

Recently, I’ve heard about Facebook gurus preaching low budget ad sets. The idea of creating 100 ad sets with budgets of $2.50 has been mentioned. This really rubs me the

Testing new ads can be frustrating, confusing, and lead to poor results, but Facebook may have the answer: dynamic creative ads. These types of ads can help you find high

Have you recently been hit by a message or penalty because you are causing a poor ads experience? As you can probably guess, Facebook’s advertising platform is meant to maximize

If you’re going to be successful with Facebook advertising, you need to have a deep understanding of the Facebook Ads Auction. So many people that run FB ads probably couldn’t

Before you can start printing money online, we need to start with the basics, and teach you how to set up an effective Facebook Ads campaign. After playing around in

One of the biggest nightmares you can face advertising online is getting your Facebook ads account disabled. Whether you are running ads for your own store, or a client’s account

The Facebook Ads learning phase is an important and often overlooked aspect of setting up campaigns. It is a crucial part of the optimization process, and new advertisers are notorious

CBO, or campaign budget optimization, is quickly overtaking the digital advertising world. This feature isn’t new, as we’ve had access to it since 2017. But, with Facebook recently making CBO

2-Second Continuous Video Views The number of times your video was played for 2 continuous seconds or more. Most 2-second continuous video views will have at least 50% of the

When you look back on the history of the world, what people stand out to you? In other words, who do you actually remember? Chances are, it’s someone who was

There’s very few things more frustrating than seeing one of your ads tanking and not being able to figure out why. There isn’t an exact science to figuring out what

Patience. A lot of people don’t have it. Especially not dropshippers. The fact of the matter is, a lot of them get into ecommerce for the wrong reasons. They want

I know that funnels are all the rage these days. I actually go through how to create a killer funnel in my Facebook Ads Crash Course. But there are still

Earlier this week I was at one of the thousands of Whole Foods that seem to exist in my city. I love whole foods, for obvious reasons. High quality food,

Life is better with options. Having options automatically eliminates neediness. For example: You’re in high school and got three different chicks after you. One: a preppy cheerleader. Two: the dorky

If you’ve been running ads for a while now, you’ll know that sometimes ad performance can tank overnight (The most annoying thing to wake up to, btw). Whenever I want

Often times when people are starting out with dropshipping, they get caught up in things that don’t really matter in the long run… They worry too much about the product,

When you’re first getting started with Facebook Ads, everything seems confusing. I’ve been there too. There’s a million terms that you need to learn, a million buttons that need to

You may have failed before with Facebook Ads. Or maybe you haven’t and you’re just looking to get started. Chances are that if you’ve ever run Facebook Ads, you’ve run